Poketo Workshop: The Art of Subtle Marketing, with founder of Bossladies Magazine

Chelsea Sonksen is the founder and Editor-in-Chief of Bossladies Magazine, a print publication celebrating thoughtful women-run business. Bossladies has featured thought-leaders like Grace Bonney of Design*Sponge, Catherine Bailey of Heath Ceramics, and Shilpa Shah of Cuyana. Chelsea is also the creator of Worksesh, a weekly event series that creates space for female entrepreneurs and artists to find a supportive, sustaining community of their peers. Recently Chelsea hosted a mountaintop conference in Malibu, produced a series of Fireside Chats with inspirational entrepreneurs and curated a Brand Showcase.

As social media becomes more crowded and the algorithm becomes less predictable, marketing on social media can feel a bit like shouting into a noisy room.

Many are resorting to sharing their offerings with MORE EMPHASIS, more emojis, and more exclamation points in an effort to be seen.

Others have perfected a more subtle marketing strategy; they’ve found a way to share their products, services, and stories in a generous and beautiful way, enticing their customer to sit and stay a while. This type of marketing is certainly not intuitive so Chelsea spent months studying the strategies of some of her favorite brands.

At this workshop she’ll be teaching you each of the concepts she uncovered, helping you lay the groundwork for building a subtle and beautiful marketing strategy of your own. The intention of this workshop is to fill your marketing toolbox with different systems and ideas, so you never feel like you need to ‘shout’ on social media again.

by The LINE Hotel February 5, 2019